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Avtor Sporočilo
OdgovorObjavljeno: 23 Jun 2014, 20:54 
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LEGO nam je poslal kratek povzetek rezultatov pridobljenih z zadnjo anketo.

AFOL Survey – Q2 2014 Summary


Dear LEGO® fan community,

We surveyed over 4500 AFOL and over 500 TFOL in May 2014 as part of an ongoing initiative to
better understand the Adult Fan of LEGO community motivations and activities. Nearly a quarter
of AFOL respondents hailed from Asia and an additional quarter from North America. Other
regions that represented just under 10% of the respondent base included Western Europe,
Eastern Europe, Central Europe, and Southern Europe. More than half of the AFOL respondents
have been engaged with the community for three years or less, and the bulk were between 25-44
years old.

AFOL who are likely to recommend the product cite aspects of creativity and use of LEGO products
by all ages. Those who are much less likely to recommend cite price as a major reason.

Though about half of AFOL are mainly solitary builders, there are differences between various
regions. The most solitary builders are in Eastern Europe, Western Europe, and Australia/New
Zealand; the most social, in Central/South America, Asia, Central Europe, and Southern Europe. In
Eastern, Western, and Southern Europe, and in Asia, participation in various types of activities is
lower. And, frequency of building is lowest in Eastern Europe, Western Europe, and Asia. Just over
half of AFOL respondents belong to a LUG, though Western and Eastern Europe have the lowest
LUG participation. AFOL in Western Europe and in Asia say they don’t belong to a LUG primarily
because they are not aware of any; however, AFOL in all other regions who are not members say
they don’t have time.


The LEGO Community Events & Engagement Team
June 20, 2014

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OdgovorObjavljeno: 25 Jun 2014, 21:23 
Odsoten
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Pridružen: 27 Mar 2008, 20:04
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Zanimivo prebrati izvlečke anket, ki jih izpolnjujemo. Super.
LP

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